{"version":"1.0","provider_name":"Blog de Marketing Digital","provider_url":"https:\/\/www.grid.cl\/blog","author_name":"saharay","author_url":"https:\/\/www.grid.cl\/blog\/author\/saharay\/","title":"Conoce m\u00e1s sobre el marketing transmedia - grid.cl","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"TwuP5yL07t\"><a href=\"https:\/\/www.grid.cl\/blog\/conoce-mas-sobre-el-marketing-transmedia\/\">Conoce m\u00e1s sobre el marketing transmedia<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.grid.cl\/blog\/conoce-mas-sobre-el-marketing-transmedia\/embed\/#?secret=TwuP5yL07t\" width=\"600\" height=\"338\" title=\"\u00abConoce m\u00e1s sobre el marketing transmedia\u00bb \u2014 Blog de Marketing Digital\" data-secret=\"TwuP5yL07t\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.grid.cl\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.grid.cl\/blog\/wp-content\/uploads\/2018\/12\/UTN-pub-08_sin-azul-tablero-Cropped.jpg","thumbnail_width":800,"thumbnail_height":450,"description":"Si bien es cierto, el marketing transmedia funciona por un recurso clave que es el storytelling. Es decir, este se centra en tus h\u00e1bitos de consumo de contenido. Por ejemplo, cuando comienzas a ver una serie en la televisi\u00f3n pero sigues con ella desde tu m\u00f3vil o Tablet. Luego, comentas el nuevo cap\u00edtulo en Facebook [&hellip;]"}